Aleph wins publisher of the year award, Roli Books runner-up

(New Delhi, Mar 3, 2023) Aleph Book Company has won the Publishing Next Industry Award 2022 for publisher of the year with Roli Books named the runner-up.

Aleph also won two other awards – Children’s Book of the Year in the age group of 8+ for “It’s Time to Rhyme” and the runner-up in Printed Book of the Year (English) went to “Born A Muslim”.

Elated over the win, Aleph Publisher David Davidar said: “Adjudged by a jury of industry stalwarts, the Publisher of the Year award, presented by the Publishing Next organisation, is perhaps the most prestigious prize Indian publishing has to offer. It recognises the excellence of our authors, and the books they have written for us, and it also commends the work of our editors, designers, marketers, production team, and sales people.”

He went on to add: “Publishing is a collective effort, and all of us at Aleph are honoured and thrilled to have won this accolade.”

Editorial Director of Roli Books Priya Kapoor tweeted, “And we won runners up in the Publisher of the Year category!”

Established in 2014, the Publishing Next Industry Awards seek to reward innovation and leadership in the Indian book trade.

The Editor of the Year award was bagged by Elizabeth Kuruvilla of Penguin Random House India and the runner-up was her colleague Radhika Marwah.

Prashant Soni, endorsed by Eklavya, was named the Illustrator of the Year and the runner-up was Sanket Pethkar, endorsed by Pickle Yolk Books

The Book Cover of the Year (Indian languages) was given to the Bengali book “Nishite Pawa Desh”, designed by Paramita Brahmachari and the second prize was won by “Pariyon Ke Beech”, designed by Anil Aahuja.

In the Book Cover of the Year (English) section, “Hungry Humans”, designed by Akangksha Sarmah, was adjudged the best while “Land, Guns, Caste, Woman”, designed by Akila Seshasayee, came second.

Roli Books’ “Indian Botanical Art: An Illustrated History” won the Printed Book of the Year (Art, Illustration and Photography) while the runner-up was “Mumbai: A City Through Objects”, published by HarperCollins India.

For the Children’s Book of the Year (Ages: 0-8) award, “Dugga” by Pratham Books was the winner followed by “Aai and I” by Pickle Yolk Books.

In the Children’s Book of the Year (Ages 8+) section, “Pinkoo Shergill Pastry Chef” by Scholastic India was the runner-up.

“Mahaparbat” by HarperCollins India was adjudged the best in the Printed Book of the Year (Indian Languages) section while “Madras 1726” by Kalachuvadu Publications was second.

In the Printed Book of the Year (English) category, “Improvised Futures” by Tulika Books came first followed by “Born A Muslim” and “In the Language of Remembering” by HarperCollins India.

Peppa Pig celebrates Holi in new book

(New Delhi, Mar 3, 2023) Children’s popular animated character Peppa Pig will celebrate Holi with her little brother George in a new book.

“Peppa’s Holi”, published by Ladybird and distributed in India by Penguin Random House, is the latest addition to the “Peppa Pig” series.

Holi will be celebrated on March 8.

“This time round, Holi would be extra special because our kids will have the opportunity to celebrate the festival and the start of spring season with their best friend, Peppa Pig,” the publishers said.

Over the years, Peppa Pig has made her space in the hearts and homes of toddlers in India.

“Mealtimes and sleepovers are spent watching and reading the adventures of Peppa and this overwhelming response has made the brand come up with books around key Indian festivals like Diwali, Rakshabandhan and Holi,” the publishers said.

In the new book, Peppa, George and other members of her family celebrate the start of spring by throwing vibrant colours over everyone.

52 books in Parag honour list 2023

(New Delhi, Feb 22, 2023) The Parag initiative of Tata Trusts has come out with its ‘honour list’ for 2023 that features 52 books for children and young adults including titles by Ruskin Bond, Gulzar and Musharraf Ali Farooqi.

The list, announced on Tuesday, has 31 books in English and 21 in Hindi from 33 Indian publishers.

There were over 250 submissions for a place in the list which comprises books for early readers, young readers and young adults in fiction, non-fiction, and poetry categories. The books are on a variety of themes including arts, environment and climate change, gender, history, and even lesser explored subjects like philosophy for children.

The English jury consisted of children’s writer Mini Srinivasan, storyteller Prachi Kalra and book curator Thejaswi Shivanand. The Hindi jury comprised poet and essayist Arun Kamal; educator Gurbachan Singh and theatre personality Shaili Sathyu.

“Curated recommended book lists are widely developed and used internationally and help readers and libraries to access quality collections. Parag Honour List is the first of its kind effort to carefully curate, select and recommend outstanding original books published in Hindi and English in the past one year in India,” said Amrita Patwardhan, head (education) at Tata Trusts.

According to Lakshmi Karunakaran, lead at Parag Initiative, “Through this list we celebrate the commendable work done by over 85 authors and illustrators and 15 publishers who bring to you the very best that children’s literature has to offer this year.”

Shivanand said the selection process was an exciting and absorbing one. “The time frame of the process gave me the space to deep dive into each book, share it with children, investigate their responses and document my thoughts.”

Besides Bond’s “The Enchanted Cottage” and “Monster Folktales from South Asia” by Farooqi, other books in the list include “Who’s Afraid of Z? Not Me!” by Lubaina Bandukwala; “History Hunters: Chandragupta Maurya and the Greek Onslaught” by Shruti Garodia and Archana Garodia Gupta; Nandita da Cunha’s “Pedru and the Big Boom”; “Grandfather’s Tiger Tales” by Anjana Basu; and “Tipu, Sultan of the Siwaliks” Amirtharaj Christy Williams

Among the books in Hindi are two titles by Gulzar – “Duniya Meri” and “Agar Magar”.

Parag’s honour list aims to curate a comprehensive collection of remarkable literature each year to bring them wider readership and also make it accessible to librarians, teachers, and parents.

The list was first launched in January 2020 at the New Delhi World Book Fair.

Manu Haribhai Patolia pens entrepreneurial journey from Gujarat to the US

(New Delhi, Feb 21, 2023) Manu Haribhai Patolia provides a number of entrepreneurial tips in his memoir as he chronicles his journey from a nondescript place in Gujarat to the US where he established himself as a reputed businessman and head of InvaPharm Inc.

In “From the Village to the World: A Long Journey to Success”, he tells his story along with co-writer Kailash Mota.

The book, published by Bloomsbury India, traces five decades in the life of Patolia, who first landed in San Francisco in 1969 from Taravada village in Gujarat with only 75 cents in his.

He fulfilled his dream of graduating as a civil engineer despite setbacks, and succeeding in building an empire worth USD 250 million.

All the while, he continued to support his entire family and contributed to the setting up and growth of the Swaminarayan Sampradaya in the US.

Patolia says through this book, he would like to inspire today’s younger generation who believe in their dreams and have a flame within to achieve them, as he has done in his life.

He says he is part of the first batch of people in independent India who got educated beyond grade three.

He says his life has been filled with challenges, struggles, frustrations, achievements, love and loneliness, joy and tears, failures and successes.

Patolia attributes his success to three things: staying focused, being disciplined and being a multi-talented person.

Over the years, he has developed certain principles or qualities which he calls his ‘Formula for Success’.

These are having a burning desire to succeed; persistence; need to be fully committed and willing to put in hard work; work with honesty and integrity; and also having faith in God.

“There’s no denying that starting a business is a risky proposition. In fact, 96 per cent of start-ups fail in their first year. But don’t let that scare you. With the right preparation, you can increase your chances of success exponentially.

“One of the most important things you can do is to set a time frame to get personally prepared and explore different types of businesses before you decide to settle for one,” he writes.

He also stresses on training the mind.

“A trained mind is like dough; you can shape it the way you want. With a trained mind, you can achieve anything you set your sights on, as long as you do not limit yourself within a self-made fence,” he says.

He also devised the ‘5-F’ formula which is about avoiding five things to keep himself from getting overwhelmed or giving up – frustration, faces (ignoring the naysayers), fence (not to limit oneself by fencing in), fantasies, fatigue.

Ex-BCCI panel chief Neeraj Kumar’s book talks of ‘malpractices’ in Indian cricket

(New Delhi, Feb 19, 2023) Former IPS officer Neeraj Kumar, who strayed into the world of cricket when he was appointed head of BCCI’s Anti-Corruption Unit (ACU) in 2015, says during his stint, he realised fixing is the proverbial tip of the iceberg of corruption in cricket and a “minuscule percentage of the large-scale chicanery that cricket administrators indulge in”.

Published by Juggernaut Books, “A Cop in Cricket” is an account of Kumar’s personal trials as ACU chief (June 1, 2015 – May 31, 2018) at the BCCI and his “witness statement of the three critical years of the national cricket body caught in the throes of change”.

Kumar says in his book, he has attempted to give the readers an “overview of the malpractices that take place in the name of cricket in our country”.

At the same time, he says, having witnessed the goings-on in the BCCI in the wake of the Supreme Court interventions following the Mudgal Committee and Lodha Committee reports, “I am also able to write about the ‘agents of change’, appointed by the Supreme Court to clean up the Augean stables that is the BCCI”.

“In the three years that I spent at the BCCI, I realised that fixing was the proverbial tip of the huge iceberg of corruption in cricket. Fixing is, in fact, a minuscule percentage of the large-scale chicanery that cricket administrators indulge in,” he writes.

“The handsome revenues earned by cricket in India – thanks to the IPL – are parcelled off to state cricket associations, where the money is mostly misappropriated. The 2015 Central Bureau of Investigation (CBI) case against the top bosses of the Jammu & Kashmir Cricket Association (JKCA) for embezzlement of crores of rupees given to them by the BCCI is a case in point,” Kumar claims.

He also goes on to allege that many “unsavoury things also happen at the grassroots level” during team selections. “Those happenings remain a matter between the selector and the aspiring cricketer or his family.”

He claims during his tenure at the BCCI, his unit had to look into several such complaints, including a few where sexual favours were sought from young cricketers.

“We were frequently approached by players and their guardians complaining that they were cheated of lakhs of rupees by coaches or officials who promised them a place in an IPL or Ranji team and then disappeared, leaving them high and dry,” Kumar writes.

In the book, Kumar also mentions that Vinod Rai, head of the Committee of Administrators (CoA) of the BCCI appointed by the Supreme Court to take over the governance of the BCCI in 2017, and the then BCCI CEO Rahul Johri enjoyed a ‘father-son’ relationship, where the “father didn’t wish to hear anything against his prodigal son”.

Kumar claims he brought several issues connected with Johri to the notice of Rai.

“He always gave me a patient hearing and made me feel he was on my side and would discipline Rahul Johri suitably. But I noticed he did nothing of the sort,” he writes.

“Looking back at the sequence of events, I continue to be appalled and outraged. The defaulting CEO had conspired with the chief administrator to embarrass me and pass on the blame for his own misdoings to me in a meeting and had shared his plans with a journalist.

“Even more hurtful was that Rai pretended to be on my side only a couple of hours earlier and conducted himself in the meeting along the lines his CEO had scripted for him, even when he knew all the facts,” he says.

Kumar also writes that with “Anurag Thakur, who had a tight leash on Johri, gone, the CEO gradually came into his own. Johri, who had political clout with a powerful central minister backing him, became the blue-eyed boy of Rai”.

According to the author, the main focus of cricket administrators in India should be to ensure that help – monetary or otherwise – for struggling players at the lower level needing aid reaches only the deserving.

Kumar also writes that Indian fans really get a raw deal.

“There is hardly a stadium that can boast of a world-class spectating facility with clean toilets, availability of hygienic food and refreshments, clean drinking water, parking facilities, smooth accessibility, firefighting equipment, and so on. End of the day, it is on account of the fans that the Board generates enormous revenue, but sadly nobody cares for them.

“The so-called cricket administrators, most of whom have never held a cricket ball or bat in their lives, end up as the main beneficiaries of the monies earned by cricket in this country, at the expense of the fans of the game and the players,” he says.

On legalising betting, Kumar writes: “I have always had reservations about this point of view. First, no political party in power would risk legalising betting in sports. It would be widely perceived as giving legal sanction to gambling, which is otherwise a criminal offence.

“But the political fallout of such a move would be substantial and, therefore, it is unlikely to happen any time soon.  More importantly, even if the government legalises betting, how many bettors would come forward to place their wagers using ‘white money’?”

Actor Vani Tripathi Tikoo pens debut book for kids

(New Delhi, Feb 19, 2023) Actor and censor board member Vani Tripathi Tikoo has come out with her debut book for children which she says is a salute to the tolerance and resilience of kids who can adapt to new surroundings and situations that are sometimes out of their control.

The first illustrated children’s book to be brought out by Niyogi Books, “Why Can’t Elephants be Red?” takes a deep dive into the subliminal world resided in by gritty children who are much more resilient than adults. The author delves into their world from a childlike perspective, keeping her parental hat aside.

Tikoo said children are in sharp contrast to adults who constantly crib and complain about things not going their way.

“Perhaps the adult mind sometimes forgets that we once were children too. My prayer is to bring back that innocence that we have lost and forgotten in our hurry to grow up and become adults,” she said.

On publishing the book, Trisha De Niyogi, director and COO of Niyogi Books, said, “The book takes readers into the adorable and magical world of a little girl for whom everyday life is full of wonder, surprises and fun. It will, in all probability, bring out in you a feeling of nostalgia for a time when we were young, curious, amiable and agile ourselves.”

The story is about Akku who is just two-and-a-half-years-old and is lively, imaginative and adventurous.

The book was released last Wednesday under the aegis of the Bharat Rang Mahotsav at Kamani Auditorium here in presence of Union minister Smriti; actor and National School of Drama chairperson Paresh Rawal, and NSD director Ramesh Chandra Gaur among others.

Speaking at the launch, Tikoo said each book has a journey but hers has two.

“My first journey was while deciding on the title of the book. I wanted to remember all those little red elephants that you and I have tucked away inside us but have forgotten them because we think like adults now.

“The second journey was about this beautiful family of 12 people in Covid times, and my daughter Akshara who was just two-and-a-half-years old then and is the protagonist of this book, Akku. She was without me, her mother because I was with my mother in Delhi, and she was being brought up by these beautiful people in Singapore,” she said.

Irani said the book is proof that a story can be written in pain.

“I stand here for the family that has kept themselves together irrespective of the pandemic and the challenges that were brought upon by geography,” she said.

At the event, Rawal read excerpts from the book.

5-day fest to celebrate spirit, resilience of Mumbai’s Govandi suburb

(Mumbai, Feb 14, 2023) A five-day festival from Wednesday will celebrate the spirit and resilience of the people of Mumbai suburb Govandi through performative and visual arts.

The gala aims at having a strong arts-based framework that focuses on developing and showcasing the skills of geographically and culturally marginalised communities through inclusive processes. It will be one step towards celebrating the Govandi neighbourhood and providing access, exposure and agency to the artists who live there.

The first-ever Govandi Arts Festival is a part of the India/UK Together, Season of Culture – a programme of arts, English and education that celebrates India’s 75th anniversary and builds on the British Council’s aim to create opportunities between the two countries.

The upcoming event will witness photography exhibitions, rap performances, film screenings followed by panel discussions, printmaking and makeup workshops, workshops with community members and visitors on making lanterns, and staging of plays.

Forty-five young people from Govandi were chosen to work with Mumbai-based artists for six months – from August 2022 to February.

For the first time, Lamplighters Arts CIC (UK) will build their famous lantern parade in India for the festival by collaborating with the locals. New art commissions and projects from the mentorship programme will also debut at the fete.

According to Jonathan Kennedy, director (Arts India) at British Council, “The Govandi Arts Festival is one of the standout projects of the India/ UK Together Season of Culture and a shining example of inclusion in the creative sectors, and of the arts and artists connecting the community of Govandi in Mumbai with Bristol in the UK.”

The showstopper street procession of spectacular hand-made lanterns by the UK’s Lamplighter Arts bringing their iconic lantern parade to India, is especially exciting, he added.

Kennedy said the festival is also a meeting point of the British Council’s larger arts work in India to upskill India’s future festival sector professionals.

“We are glad that alumni from our festival programmes have been actively engaged in the development of the Govandi Arts Festival, making it a model festival for community-focused culture festivals in the future. Audiences are in for a truly international festival right in the heart of Mumbai’s suburbs,” he said.

The festival is created on the streets of Mumbai by Community Design Agency (CDA), Lamplighter Arts CIC, and Streets Reimagined (UK) with the goal of connecting, creating, and celebrating with the rest of Mumbai as the neighbourhood marks a year of artistic growth.

With the help of the British Council, the CDA has partnered with Streets Reimagined and Lamplighter Arts from Bristol, UK, who bring their shared practice of using the arts to inspire placemaking and unite communities.

Dee Moxon, co-founder of Lamplighters Arts CIC, said: “The whole of the Lamplighters team is blown away by the sense of excitement, enthusiasm and sheer talent we have experienced during our residency at Govandi. The Govandi Arts Festival is a coming together of beautiful words, sounds and visuals.”

Hope our translation programmes produce more Geetanjali Shrees: British Council India head

Zafri Mudasser Nofil

(New Delhi, Feb 6, 2023) The Booker Prize winning feat of Geetanjali Shree and Daisy Rockwell is quite an inspiration for British Council’s translation programmes in India and these schemes aim at bringing more Geetanjali Shrees to the world, says the UK organisation’s new India head Alison Barrett.

Talking at length about various literary and cultural initiatives as part of the India-UK Together, Season of Culture (June 2022 – March 2023), Barrett said these look forward to strengthening artistic collaboration, skills and networks for the creative economies of both the countries.

“We are quite inspired by the work of Geetanjali Shree and Daisy Rockwell and the success they have had. It is a brilliant moment for India as well as the UK. We are hoping that we can try and bring out more Geetanjali Shrees to the world,” Barrett told PTI in an interview.

The British Council is supporting PEN Translates, a project by English PEN to encourage the translation of Indian literature and build a foundation for translators working with UK publishers.

In addition to showcasing writers from all over India, including Dalit writers, at a number of festivals in India and the UK, the project enables Indian and UK publishers to acquire more work in translation to English from various Indian languages.

Six translators were chosen from a group of 12 who were given grants to create samples of their proposed works. English PEN provided editorial support for the samples, which will be developed as an online catalogue of the most outstanding, original, and bibliodiverse literature not yet published in English translation, said Barrett.

She said the British Council’s aim is to build trust and understanding among people of various countries and there is no better way than through literature and language.

“That’s the way we understand each other and understand the world around us and we really want to bring out the voices that were unheard,” she added.

In this regard, the British Council launched ‘Write Assamese’, a partnership between BEE Books, India, and Untold Narratives, UK, to support translated works of Indian literature.

The project concentrated on fresh, unpublished Assamese authors as well as Assamese writers in Northeast India.

The result of this project is an anthology “A Fistful of Moonlight: Stories from Assam”, which was released at the recently-concluded Jaipur Literature Festival (JLF).

This innovative project created a space for consistent, high-quality translations from Assam in order to generate new fiction for international audiences, said Barrett.

According to her, the Season of Culture programme is designed to connect young people of India and the UK.

“So emerging artists, writers and translators with strong cultural traditions have a chance to be together. It’s about creating platforms and opportunities for young emerging artists, writers and translators to build their skills, knowledge and opportunities to create new networks and pathways,” she added.

The Season of Culture and the literature projects were showcased at the JLF.

Barrett also mentioned the India Literature and Publishing Sector Study 2022 commissioned by the British Council to understand issues faced in taking literature in Indian languages to global audiences.

The study closely examined the role of literary festivals and events, trends in digitisation, perceptions of Indian literature in English translation abroad and the sector’s skilling needs and gaps.

The research covered 10 target cities/states – Delhi, Rajasthan, Kolkata, Odisha, Guwahati, Maharashtra, Kochi, Bengaluru, Chennai and Hyderabad and eight focus languages – Hindi, Bengali, Urdu, Punjabi, Malayalam, Tamil, Telugu, and Kannada – identified on the basis of the smaller number of translated literatures from these languages being available in English.

The findings of the study also served as the foundation for the 2022 International Publishing Fellowship, a peer-to-peer mentoring and professional development programme where publishers from the UK are matched with publishers of similar career stage and publishing interests from India.

This year-long programme consists of reciprocal study trips, featured masterclasses, networking opportunities and professional skill building.

The fellows, who were chosen based on an open-call application process, work in editorial, translation, design, and production roles for large conglomerate publishers as well as boutique independent presses and bookstores.

Talking about another initiative ‘Language is a Queer Thing’, Barrett went on to describe how through poetry exchange, the project explores the connection between language and queerness.

Six queer and multicultural poets – Amani Saeed (UK) and Megha Harish (India), If Grillo (UK) and Anil Pradhan (India), and Sanah Ahsan (UK) and Garfield Dsouza (India) – explore their disparate experiences and asked how language can be “queered” to better reflect them.

The initiative is a collaboration among The Queer Muslim Project, India, Verve Poetry Festival, UK, and BBC’s Contains Strong Language in Birmingham.

At the JLF, the British Council also hosted two sessions focused on the global opportunity of India’s multilingual literature – “Developing a Market for Translations’ Roundtable” and “Translating Words, Translating Worlds”.

“In whatever we do, we try to highlight the multi-lingual expertise and knowledge nature of India and connect with the multi-lingual aspects of the UK,” said Barrett.

Book offers overview of today’s pressing issues

(New Delhi, Jan 15, 2023) Writer Renee Ranchan has come out with a collection of essays in which she touches upon a wide variety of subjects like education, politics, policing, showbiz, family matters and traditions.

In “Widescreen”, she also deals with related topics from the western society.

The collection comprises columns written between 2012 and 2014 that appeared in a biweekly magazine. These write-ups, however, seem still relevant as they deal with human nature and behaviour in the evolving scenario of the modern, rather emerging new world.

Ranchan’s aim is to “bring about an awareness of our failings, our shortcomings, our aspirations and choices, both at the individual, as well as at the societal level, and thereby recognising wide space for improvement”.

As the title suggests, the book presents a canvas whereupon the author tries to highlight the reality of the present-day Indian society, which she says like the rest of the world has been bequeathed with the marvels of science, becoming unbelievably handy and domesticated.

The columns mirror an extensive overview of issues which in today’s fast changing society are people’s everyday live-in experience.

These write-ups emphasise on the changing mores and manners, social values in the backdrop of time ever on the run.

Book looks at journey of print media organisations in India

(New Delhi, Jan 15, 2023) The rising advent of new media is gaining traction as the most convenient and accessible tool for information dispersion, given its utility and multiway communication cycle, says a new book which takes a 360-degree look at print media organisations in India.

In “Indian Media Giants: Unveiling the Business Dynamics of Print Legacies”, Indian Institute of Mass Communication faculty member Surbhi Dahiya carries out an analytical chronicle of six Indian media conglomerates’ individual odyssey from their humble beginnings in the pre-independence era to their transformation into powerful business empires in the digitised world.

The book, published by Oxford University Press, traces Indian media metamorphosis, the birth, phase-wise contours of growth and development, travails and trajectories, organisational structures, editorial policies and business dynamics of print majors The Times Group, The Hindu Group, The Hindustan Times Limited, The Indian Express Group, Dainik Jagran Limited and DB Corp Limited.

It further analyses how innovations have been brought in the management policies of these print businesses, with respect to production, distribution, consumption, while accrediting the visionary leadership that drives each organisation forward in its endeavours.

The book focuses on the theoretical framework of media management and pays attention to the changing media management practices from one era to another, gradually orienting and reorienting the strategic positioning of respective media giants to the pulse of the media market and the opportunities under various regulatory regimes.

It also details the changing media landscape in India and underlines the efforts of media giants in retaining print while embracing the digital.

“Today, challenges are different because there is no choice but to embrace the technology of the Internet and the World Wide Web, since new media is gaining traction. There is also the challenge of the information consumer becoming the information-doer,” the book says.

According to the author, with new-age devices, traditional filters have fallen thus creating a breeding ground for evils like fake news and disinformation.

“In India, it is an even greater challenge when credible media houses fall into the trap and become purveyors of fake news. But that has not dislocated the dominant position print holds. Newspapers are still hailed as safety nets the public can fall back on for credible sources of information, something that new-age media is most susceptible to,” she writes.

Dahiya also says that in this competitive world, media organisations are under constant pressure to change, innovate, draw upon new capabilities to survive, and above all re-examine their existing business models.

“In view of the fast-moving and changing external environment and the shifting of goals of media organisations, the author tries to map the changes and innovations in managing media organisations in India by identifying the factors responsible for initiation and sustenance of these changes,” the book says.

Apart from tracking the evolution and growth trajectory of the largest Indian media conglomerates with core competencies in print media, the changes and innovations that the respective managements brought in response to the external policy environment are also highlighted.

The author further tries to measure the role of strategic intent enunciation in the vision and mission statements in stimulating the growth and phase-wise development from pre-independence to post millennium era, in the context of product line and life cycles, product development, and diversification and to explore the role of product development and diversification in strategic positioning.

She also examines the role of market penetration and enlargement in its transformation into a multinational business organisation, printing and technological leaps forward, role of strategic alliances, mergers, acquisitions, joint ventures, and takeovers.